About Me

Hi, 

My name is Sarsij Chaturvedi from Delhi, India. I am passionate about exploring website, and research on various type of web pages and making strategy for online sale services. I am having 6.5 years of experience on web promotion in major search engine with exact idea of completion of websites and online sales in  U.S. & India .

I extensively likes to writes on contents of web pages, blogs and articles and on other  factors which helps  in ranking factors and for make high visibility of sites now  having the knowledge of  working on near about 150 to 160 domain with medium competition and 10 to 15 sites with highly competition as per market standers.  Get SEO results with the commitments for your online business.

 For more details ...........
Contacts :

Sarsij Chaturvedi
Digital Marketing Manager

+91 7530825359  +91 9389843245

SEO -Influences Your Ranking

When you have a website, you expect people to visit the site. The purpose of having a website may be to sell an idea, or a service or a product. No one wants to build a website just for the heck of it. How do you drive people to your website? It is here the role of Search Engine Optimization (SEO) takes precedence over every other thing. It can help bring web traffic to your site so that various search engines take notice of what is happening on your website. Exclusively it refers to the approach through which a particular site on the internet can get increased qualitative traffic, part of which can be potentially turned into a customer base.

There is no reason in getting people to visit your website who are only passing time, or just readers. They may not be interested in the services or products you are offering. The traffic will be meaningful only when the visitors can become customers, so that your sales can improve. How to get such traffic to your website in increased numbers? It is here that a SEO strategy is useful. It helps direct traffic, which has potential to become a customer base, to your website. In fact without a comprehensive plan, it is not possible to conduct online business expansion. There are two types of plans which SEO has, which include on page and off page plans. Before understanding the importance of these plans, you must be aware of what SEO means and what it tries to accomplish.

To enable search engines to locate and prescribe ranks to your site, the headers of your website are of prime importance, which exhibit the webpage in different search engines. Once the headers are attractive and has words to catch the search spiders on the web, your website gets a ranking. But that's not enough. The website should have a layout which holds attention.

Layout should be designed to attract the attention of the visitors immediately. It should be organized, user-friendly, and serve as a guide to lead the customers towards buying your product/service. When your layout is designed to give information in an organized way it will help customers.
Keywords play an important role in helping searching engines to trail your site on the internet search results. Not very long ago, spammers used the keywords to make their website ranking go up, but these days search engines like Google have changed their norms for website ranking, reducing the density of keywords to a mere four per cent. Google has gone to the extent of blocking website which does not adhere to this regulation. It is therefore of utmost importance to find out the helpful keywords for your site, ensuring that it meets the standards of density prescribed by Google.

To get the website content correctly indexed, it is necessary to use these keywords in "Meta tags", which are the concealed tags designed to help easy navigation to your website. When you have proper keywords in these Meta tags, your website content can get cataloged properly, which in turns means by using them carefully you can make your website visible to search engines.

Visibility of your website is certainly different from settling on the top. In view of the intense nature of competition in the online marketing arena, it is necessary to continuously optimize website content, in order to draw the attention of the customers consistently towards your site. SEO is of prime importance in the online business strategies. Success and ROI are hugely dependent on how SEO techniques adopted by your website are working. Constant revisions and providing new content to help build links to get the better of your competition should be the aim of any website owner if he wants to succeed in this field.

On Page Optimization – A Complete Walkthrough

Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors.

On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

Below I have tried to summarize some of the most important on-page optimization techniques for you. You can implement some of these if not all to give your site a better exposure to the search engines as well as to increase your overall CTR (Click-Through-Rate) ratio.

1. Title Optimization

A site’s title tag is by far the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

Important things to include in your title:

· Your Name/ Business Name / Site Name: This is very important for breading propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in your title.

· Keywords: If you want to rank for a certain keywords it is always good to place some of them in your title tag. A Title tag represents the whole flavor & content of your website. So if you are selling pizza online you can include keywords like – order pizza, home delivery pizza etc in your title tag. Don’t staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine. (e.g. Domino’s Pizza, Order Pizza Online for Delivery – Dominos.com)

· Include your 1-800 or other toll-free numbers: Some may not agree with me on this, but I think including your phone number in the title tag does help your visitors to take a direct action! It also makes your site look more professional and legit when it’s being displayed in the SERP (Search Engine Result Page). Searchers are likely to ‘click’ on the result that has a phone number attached to it because in their unconscious mind, they will have a good impression on the authenticity of the business and the level of support. If you prefer not to include your number in the title tag, you can alternatively include it in your Meta Description which will give you almost the same benefits.

2. Meta Tags Optimization

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

Important things to include in your Meta Description:

· Include your Selling Point– Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP. For instance – if you sell ‘cheap web hosting’ then including a phrase like “hosting starting from only $0.99” may result in more clicks and visitors because your description will exactly match the flavor of search performed by the user.

· Keywords – Including some of your keywords will give you some advantage in Google’s relevancy algorithm.

· 1-800 or other Toll Free Numbers – if you haven’t included this already in your title, you can rather include it in your Meta description. If the users have skype installed on their system, any number on their browser will become clickable which will result in a direct skype-out call. So basically, if your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through your site.

3. Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.

Header Elements:

· Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.

· Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.

Text Styles:

· Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.

· Italic: You can use the [em] tag to emphasize certain words which will appear in italic.

· Quote: This is very useful when you are quoting from someone.

4. Keyword Optimization & Synonyms

Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

Important elements of Keyword Optimization:

· Research: Do a proper research before you decide on your keywords. There are plenty of free tools out there that can help you to do keyword research. Some of my personal favorites are: SEO book Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool.

· Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.

· Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.

· Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. Along with your actual keyword and you might eventually get some good long tail keywords.

5. Link Optimization

It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important elements of Link Optimization:

· Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.

· A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”

· If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some Important Image Optimization Elements:

· Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

· File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

· Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]

· Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iphone”, instead of “Click here to view” as the anchor text. Roman� d o t �;A 08 ormal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; display: inline !important; float: none; ">· A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”

· If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

6. Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Some Important Image Optimization Elements:

· Alt text : ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

· File name : always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

· Image Title : always use the title tag in images which will show the title as tool tip when a user moves his mouse over the image. Example of an image with title tag: [img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”]

· Image Linking : Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

Blogs V/s Articles

Blogs have arrived as a means to get your message across in a personal way. Articles are usually considered to be more informative and accurate where details are concerned. From a search engine perspective, both are a great source of information. But which one to rank better?

First, let's look at the value each one brings:

Blogs:

Timely, personal, have "inside point of view" usually updated on a frequent basis

Articles:

Informative, Authorative, detailed, marketing driven.

From a freshness perspective, Blogs clearly win out over the articles.

Exposure:
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, any of best article site having a good page rank...

From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.

People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.

From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.

So what does this mean to you?

If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.

3 Secrets to SEO Success

    Most business owners know a thing or two about marketing themselves effectively. You likely have business cards printed up, maybe have an ad in the local Yellow Pages, and have other means of putting your name out there. If you've got a Web site, you've probably hired a professional to design it and do all of the technical work. But have you hired someone to optimize your site? 


Search engine optimization can help owned small business sites get to the top of the search engines...yes, even in front of the "bigger sites" who have more money to spend of marketing efforts! The reason that SEO works so well is because an SEO expert knows what the search engines like. It's about making sure your Web site has the right content, in the right placement, and through linking properly to your targeted keywords and phrases.
Here are 3 SEO Secrets to Your Success:

1. Find a niche. Catch customers in the act of buying exactly what you sell by making sure your keywords are perfectly suited to your customers. If you sell many different products, analyze what you have for sale and segment each category into niche markets and go after those. If you sell shoes, for example, don't try to target the keyword "shoes" for search engine rankings. You will never get you where you want to go. You will have much greater success if you go after the smaller niches like black basketball shoes, pink girls shoes, boys soccer cleats, affordable kids shoes, affordable designer shoes, etc...you get the point! This is the first secret to success for your owned small business.

2. Use your keywords towards the top of your page, right away. You'll want to take a peek at the "cached snapshot of the pages" of your site from the Google toolbar. Then, click on "text-only version" in the upper right of your screen to see how Google looks at your site. Next, do a search on Google (in a separate browser window) for your targeted keyword or phrase. Which of your competitors comes up on the first page? Do the same thing as above to look at their sites and see what Google loves about them and imitate their methods/techniques. This is one of the smartest things you can do for your owned small business to ensure high rankings.


3. Link your keyword phrases towards the top of your page and throughout your pages, but do it evenly. Cramming a bunch of links in groups anywhere on your page is a red flag for Google that your site is spam. That's the last thing you want! However, by including your keywords and phrases, linked and evenly distributed, your site will get favored in the search engine rankings. Try not to use your exact keyword or phrase more than about once every 100 words for best SEO. You CAN include secondary versions of your keyword all over the place (such as described above in the shoe site example). Your goal is to get your owned small business on the first page of Google!


So, remember to keep your content rich with information and helpful tips and Google will reward you with lots of traffic! Don't forget to find a niche (or niches) to go after, use your keywords at the top of your page and throughout, and do the same for your keyword-linked words and phrases. Give it some time and patience and you'll soon find your site rising in the ranks!

SEO activities to rank our websites in major search engines.

Search Engine Optimization tips have become one of the fastest growing internet marketing techniques in recent history. From "black hat" to "white hat" techniques, Search Engine Optimization has matured into a viable marketing strategy.

SEO techniques to rank our websites in major search engines and directories.

1. Search Engine Optimization

Strategically improve your search engine placements. If you are looking for affordable Search Engine Ranking and Positioning service, you must checkout our Value for Money Search Engine Optimization Service Now!

2. Search Engine & Directory Submission

Search Engine Submission of your Web site by one of the SEO expert to ensure your site receives the highest ranking possible.

3. Link Popularity

We undertake custom Link Popularity Development program focusing on thematic link partnership development. Order your text link popularity program to boost your websites visibility NOW!

4. Online Public Relations, Blog, Article, RSS & PR Submission

Public Relations is all about communicating your message to a target audience whether it is sales leads, clients, employees, investors, journalists, the media or the general public.

5. Pay Per Click Management

Pay per click management is abbreviated as PPC. We manage Pay Per Click Advertising on all major search engines. Give thrust to sales. Increase Leads, decreases the Cost Per Lead.

6. Website Analytics

This covers detailed analysis of your web traffic to study the effectiveness of the campaign and make necessary suggestions to improve the traffic further.

Catch Me On Facebook - Click here...

                  Contacts: Sarsij Kumar Chaturvedi

                                                             Mob No. 9389843245, 7607202010